Great taglines for a dating site singles dating for pet lovers
Considering that most of us aren’t the best at coming up with the coolest phrases ever uttered on the face of the Earth, that’s sage advice, especially on the web. In a fraction of a second, they decide whether to leave or to stay. Start building a tagline with the purpose of your site. Don’t harp on about how great your product is – tell people what benefits they receive if they buy what you have to sell. Iced tea can: Benefits are the key to better copy, better sales and better business online. Nike said, “Just do it.” Nortel told you to come together. And GE mentioned that it brings good things to life. As far as you’re concerned, you’d probably be happy figuring out how to bring your tagline to life. More often than not, they get it wrong by focusing on what their product or service is and neglecting what it offers. It’s the key phrase that identifies your business by capturing the essence of three elements: Coming up with a great tagline is a struggle many people face. Alright, so you have your mission and you have your benefits. Your blog’s tagline will probably start something like this: “Iced tea tips…” And this is where people get jammed. If you’re really smart, use those benefits as selling points throughout your site copy, too. Let’s say your iced tea business is a little Zen-like.
On POF and Millionaire Match, headlines are almost impossible to miss in her search results, so yours needs to make a good first impression.
By far the biggest tagline mistake companies make is using a tagline that is generic, cryptic, or not understood by the Website visitor.
Most Web users simply overlook meaningless taglines and give them little or no value. Another common mistake is to use internal “company-speak” that is not understood by the Website visitors.
Here’s what search results look like on Millionaire Match: See how that headline is the first thing you see?
It’s the same on POF: Now we’re not going to make any snarky comment about these headlines (but seriously, they’re awful, don’t use them).